| Link Generation for Small Organizations Part II |
By Heather P. Knight Intended Audience: Sole Traders and their webmasters and anyone new to the world of website design and SEO particularly those working with Sole Traders.
The first article touched on quite a few Search Engine Optimization steps for Sole Traders during the creation of their website and briefly illustrated the importance of link generation and the associated advantages This article will take a close look at link acquisition strategies for Small Companies and determine the most relevant plans for different types of Sole Traders. At this stage of a website project your intended users should already be identified in terms of the following factors: Business/Residential Demographics Regional Location All of the above items will play a role in selecting your link plan and should be monitored on periodic basis. Lets spend a minute on the definition of a link often referred to as a backlink. A link is a connection between another internet resource and your own website. It allows a visitor to directly connect to your website by clicking on a hyperlink on another website. The name of the link, which is known as the anchor text might contain your sole trader name but consideration might be given to including your primary key-phrase, i.e. Paris electical services, particularly if your business name is not very descriptive of your businesss services and products. So whats the function of a backlink? As outlined above it may bring visitors to your website and it may increase the popularity of your website on search engines such as Google, Yahoo and Bing. Some backlinks will perform both functions. Some websites will require links that perform both functions while others will require links to generate website traffic or increase the ranking (popularity) of their website. A number of factors will determine this criteria such as the Regional location of your business, facilities available on your website i.e. e-commerce, your business type etc. Lets now take a closer look at how you start to arrive at a determination as outlined in the previous paragraph. Example: Small Companies providing local services only, website does not include any e-commerce facilities. Solution: There is little point in generating traffic for this website unless it is from visitors in the same Geographical region so the likelihood is that a link acquisition roadmap for this companys website would involve sourcing backlinks that enhance their websites ranking on the search engines. Estimates now suggest that 60% of users now use the Internet to source products and services locally with the vast majority using Google to find companies and service providers in their area. Backlinks that improve the ranking of your website are crucial in this regard and may also reduce your reliance on pay per click (PPC) programs such as Google AdWords to generate business leads. Google AdWords can then be used for tactical internet marketing such as new product launches, new service offerings or expanding your business into a new Regional region. The third part of this article will expand on the topic of link acquisition strategies for Small Companies including example plans, trusted backlinks, free and paid web directories, social media, local directory services etc. Article Source : Article King Pro - Free Reprints and Distribution Web: Web Developer Carlow Blog: Web Design New Carlow |
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